News

Bollywood films have a major impact on the lives of Indians. We take certain pride in flaunting a dress that was worn on-screen by someone famous and often use the name of actors or actresses as reference for a haircut. Our jewellery has to sparkle just like it did in a particular ad film and our homes should be done up just like it...

Makar Sankranti, Pongal, Lohri and Bihu are festivalswhich are celebrated across India with great fervourand joy. Although, these festivals have differentnames, the essence of celebration remains the same, to rejoice the time which is the end ofwinter season and welcome spring season andthe New Year.To mark this day as a memorable one, people wear newcolourful dresses, get together, dance, fly kites,light bonfires, exchange love...

In July 2015 Government of India declared 7th August as National Handloom Day with the objective of generating awareness about the importance of handloom industry, honour the handloom weavers in the country and also create an impetus for India’s handloom industry.